Before I was a copywriter, I was a music promoter. This is the very first thing I ever shot.

Getting Mississippians to buy pre-sale tickets for concerts is difficult. Getting them to buy pre-sale tickets for a concert on a Monday night during exam week is nearly impossible. To boost pre-sales for Bassnectar, I slapped the shit out of my friend & partner Chris Cajoleas.

I targeted reddit to promote the video and it was eventually picked up by the artist.  Pre-sales increased by nearly 500%.