Truth Anti-Smoking
How to not sound like a cop online.
My sometimes-partner Wood Simmons and I independently ran the social media content for Truth during their transition from Arnold Worldwide to 72&Sunny. I researched insights about tobacco, and we created image posts, animations, videos and tweets for their channels. Truth gained 30K+ followers on Twitter and we made some #dank content.
#Dank Content
Think your lungs are tough?
Posted by truth on Tuesday, June 3, 2014
Art Direction: Wood Simmons
Idea/Film/Edit: Me
President: Obama
20k+ Likes
2.7k+ Shares
Truth had a problem with trolls on their feeds, so I would gaslight them by pretending to not know what weed is.
More tweets I wrote that passed through legal:
Instead of pandering to teens, I parodied corporate Twitter accounts with a brand voice that we called, “drunk toddler.”
