Moving Forward
This might sound crazy, but it turns out the best way to win back trust is by doing trustworthy things.
AGENCY
Uber &Co (internal agency)
ROLE
Copywriter
Storyboard Artist
Amateur Lawyer
Art Director
Micael Butial
Producer
Joey Jeter
CAMPAIGN
Moving Forward
This campaign introduced Dara as our new leader and reinforced our commitment to quality by showcasing improvements we’ve made to the platform.
I created a series of launch videos for each “big” moment of the campaign and a series of product spots for our social channels. Being on super tight deadlines, it took a collaborative effort to bring them to life. I boarded each script and oversaw as much of the production and edits as my bandwidth allowed.
Launch Posts
Script: Me
Script: Meg Gallagher & I
Script: Me
Script: Me
Production & Edit:
Overseen by Missy Kockos
I also made a series of “first-person” spots to debut new product features. Since they were intended to be organic content our intention was to make the spots feel less like ads and more like a fullscreen-takeover. It was kind of a medicine-in-the-peanut-butter type of scenario. We partnered with Sister Studios, and the incredible Kristin Dehnert directed each spot. I highly recommend working with both. It worked, and more of our audience watched the entirety of each video.
First Person Features