A Better Super Bowl

The first-ever Super Bowl ad filmed and edited during the game.

AGENCY
Innocean

ROLE
Digital Copywriter

CLIENT
Hyundai

CAMPAIGN
Super Bowl 51

The Commercial

For Super Bowl 51, Hyundai surprised troops overseas with the opportunity to watch the Super Bowl with their family using custom-built 360 VR pods. This also meant creating the first-ever Super Bowl commercial that was filmed, edited and shipped during the game. It premiered as the first spot immediately after the game.

I handled all of the digital and social copy needs, and workshopped different campaign headlines with the lead writer Nick Flora. After the game, I led the social response team in responding to so, so many people. Every line of copy had to be approved by both the NFL & the Department of Defense.

Landing on approved language was not easy.