Put your profile on the line

You bet; you do. 

AGENCY
Innocean

ROLE
Copywriter

CLIENT
Hyundai

CAMPAIGN
A Better Super Bowl

Making embarrassing bets with friends over who wins the game is a beloved part of NFL fandom. For Hyundai’s partnership with the NFL, I thought it would be funny to create a punishment generator for those bets.

But, unlike any ordinary generator, I wanted to build one for embarrassing sports bets that would generate legally binding contracts between two parties and instantly/automatically post the executed contract on their social media feeds.

Hyundai’s legal team wanted to fire me out of a cannon. So instead, here’s Put Your Profile on the Line: 

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