Put your profile on the line
You bet; you do.
AGENCY
Innocean
ROLE
Copywriter
CLIENT
Hyundai
CAMPAIGN
A Better Super Bowl
Making embarrassing bets with friends over who wins the game is a beloved part of NFL fandom. For Hyundai’s partnership with the NFL, I thought it would be funny to create a punishment generator for those bets.
But, unlike any ordinary generator, I wanted to build one for embarrassing sports bets that would generate legally binding contracts between two parties and instantly/automatically post the executed contract on their social media feeds.
Hyundai’s legal team wanted to fire me out of a cannon. So instead, here’s Put Your Profile on the Line: